In early 2023, the owners of El Arriero - Downtown approached me once again to contribute to their newest endeavor. Presenting El Arriero at The Shores, the latest addition to the lakefront dining scene in town.

Nestled along the Shores of Asbury, this secondary location's logo beautifully marries traditional Mexican hues with a lakeside influence, showcasing warm reds and yellows inspired by Mexican heritage and the captivating sunsets over Lake Hartwell. Infused with soothing blues evoking the lake's waters and adorned with a fish element, the design seamlessly embodies the culinary focus on seafood. The result is a visually harmonious logo that not only pays homage to the restaurant's heritage but also embraces its newfound lakeside charm.

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