Stephen Woodworth approached me seeking a distinctive personal branding identity for his business cards, aiming to convey reliability, expertise, and innovation in his role as a web applications supervisor in a defense contract agency.

The chosen color palette symbolizes a balance between professionalism and innovation. The teal represents reliability and stability, while thee vibrant orange reflects visionary creativity. The addition of the gradients to create shadows emphasizes the gravity of the role and adds a futuristic element to reflect the cutting-edge technological solutions in the constantly evolving defense sector.

Tasks Completed:

  • Logo / Color Palette

  • Social Media Imagery

  • Business Cards

sw - personal branding

Personal Branding

Role

Logo / Brand Identity

year

2023

Tools used

Illustrator / InDesign / Photoshop

initial iterations

iteration chosen

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the fickle palate.